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Thursday, April 07, 2011

Hotels: Occupancy Rate improves in Latest Survey

by Calculated Risk on 4/07/2011 02:29:00 PM

This was an easy comparison because of the timing of Easter.

Here is the weekly update on hotels from STR: Softer comps make for strong weekly results

The weekly results were boosted by softer year-over-year comparisons. Easter, a historically low travel weekend for hotels, was on 4 April 2010.

Overall, the U.S. hotel industry’s occupancy was up 12.2% to 60.8%, its average daily rate increased 5.3% to US$100.18, and its revenue per available room finished the week up 18.1% to US$60.91.
Note: ADR: Average Daily Rate, RevPAR: Revenue per Available Room.

Hotel Occupancy RateClick on graph for larger image in graph gallery.

This graph shows the seasonal pattern for the hotel occupancy rate.

The occupancy rate is well above the rate in 2009 and 2010, and fairly close to the rate in 2008.

Data Source: Smith Travel Research, Courtesy of