by Calculated Risk on 9/17/2007 12:29:00 PM

From Hovnanian: Hovnanian Enterprises Announces Successful Preliminary Sales Results for the 'Deal of the Century' Nationwide Sales Campaign

Over the course of the three-day event, the Company reported more than 2,100 gross sales including more than 1,700 contracts and more than 400 sales deposits. Due to the overwhelming number of customers who visited our communities during the 72 hour sales event and strong demand for our homes, our sales staff in some of our community locations only had enough time to take deposits from our customers rather than completing the more extensive process of taking contracts.

According to Bloomberg, Hovnanian had hoped "to sell 1,000 homes this weekend".