by Calculated Risk on 1/27/2025 02:23:00 PM

From STR: U.S. hotel results for week ending 18 January

On the positive side of the MLK Day calendar shift, the U.S. hotel industry reported positive year-over-year comparisons, according to CoStar’s latest data through 18 January. ...

12-18 January 2025 (percentage change from comparable week in 2024):

• Occupancy: 55.8% (+6.7%)
• Average daily rate (ADR): US$155.81 (+10.0%)
• Revenue per available room (RevPAR): US$86.93 (+17.4%)
emphasis added

The following graph shows the seasonal pattern for the hotel occupancy rate using the four-week average.

Click on graph for larger image.

The red line is for 2025, blue is the median, and dashed light blue is for 2024.  Dashed purple is for 2018, the record year for hotel occupancy. 

The 4-week average of the occupancy rate is tracking both last year and the median rate for the period 2000 through 2024 (Blue).

Note: Y-axis doesn't start at zero to better show the seasonal change.

This is the weakest period of the year for hotel occupancy and the 4-week average will increase seasonally for the next several months.