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Friday, September 02, 2016

Hotels: Occupancy Rate on Track to be 2nd Best Year

by Calculated Risk on 9/02/2016 08:19:00 PM

From STR: US hotel results for week ending 27 August

The U.S. hotel industry recorded positive results in the three key performance metrics during the week of 21-27 August 2016, according to data from STR.

In year-over-year comparisons, the industry’s occupancy grew 4.3% to 67.5%. Average daily rate increased 4.2% to US$121.22. Revenue per available room rose 8.7% to US$81.85.
emphasis added
The following graph shows the seasonal pattern for the hotel occupancy rate using the four week average.

Hotel Occupancy RateThe red line is for 2016, dashed orange is 2015, blue is the median, and black is for 2009 - the worst year since the Great Depression for hotels.

2015 was the best year on record for hotels.

So far 2016 is tracking just behind 2015, and well ahead of the median rate.

Also 2016 is tracking just ahead of 2000 (the previous 2nd best year).

The Summer travel period is ending, and the occupancy rate will decline seasonally over the next month.

Data Source: Smith Travel Research, Courtesy of