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Thursday, April 09, 2015

Hotels near Record Occupancy Pace

by Calculated Risk on 4/09/2015 08:09:00 PM

From STR: US hotel results for week ending 4 April

he U.S. hotel industry recorded mixed results in the three key performance measurements during the week of 29 March through 4 April 2015, according to data from STR, Inc.

In year-over-year measurements, the industry’s occupancy decreased 4.0 percent to 62.9 percent. Average daily rate increased 3.4 percent to finish the week at US$116.01. Revenue per available room for the week was down 0.7 percent to finish at US$72.93.

The industrywide decline in RevPAR was driven by softness related to Passover and Easter,” said Brad Garner, STR’s senior VP for client relationships. “This was the first time in 49 weeks that U.S. RevPAR was negative for a week—the longest stretch of positive weekly RevPAR growth STR has ever tracked. The last time RevPAR went negative for a week (-0.3 percent) was the week heading into Passover and Easter in 2014. We would anticipate a quick RevPAR return to normalcy and another positive streak into the foreseeable future. STR is projecting an annual RevPAR increase of 6.4 percent in 2015.”
emphasis added
Note: ADR: Average Daily Rate, RevPAR: Revenue per Available Room.

The following graph shows the seasonal pattern for the hotel occupancy rate using the four week average.

Hotels are now in the Spring travel period and business travel will be solid over the next couple of months (the decline was related to the timing of Easter and Passover).

Hotel Occupancy Rate Click on graph for larger image.

The red line is for 2015, dashed orange is 2014, blue is the median, and black is for 2009 - the worst year since the Great Depression for hotels.  Purple is for 2000.

The 4-week average of the occupancy rate is solidly above the median for 2000-2007, and solidly above 2014.

So far 2015 is close to 2000 (best year for hotels) - and 2015 will probably be the best year on record for hotels.

Data Source: Smith Travel Research, Courtesy of