by Calculated Risk on 12/13/2013 02:32:00 PM
Friday, December 13, 2013
Hotel Occupancy Rate increases 0.2% year-over-year in latest Survey
From HotelNewsNow.com: STR: US results for week ending 7 December
The U.S. hotel industry reported increases in the three key performance metrics during the week of 1-7 December 2013, according to data from STR.The 4-week average of the occupancy rate is close to normal levels.
In year-over-year comparisons, occupancy rose 0.2 percent to 55.4 percent; average daily rate was up 1.9 percent to US$109.70; and revenue per available room increased 2.1 percent to US$60.82.
emphasis added
Note: ADR: Average Daily Rate, RevPAR: Revenue per Available Room.
The following graph shows the seasonal pattern for the hotel occupancy rate using the four week average for the year 2000 through 2013.
![Hotel Occupancy Rate](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhaS7NBiOTWGp99ekrn9RlnzTpqxm9qjSLTMlwO2aAui6mHKQP5T5ZDjh7hY7i1K2bAZXNXySbWZaAnVi1z3DVxaoH7fKVBRkjJEHhtgQOf-wFahSoQJ8cVbpWL_2ThccwdvPR/s320/HotelDec132013.jpg)
The red line is for 2013 and black is for 2009 - the worst year since the Great Depression for hotels.
Note: Although 2009 was the worst year since the Depression, there was a brief period in 2001 when the occupancy rate was even lower than in 2009 due to the attacks on 9/11. In 2005, the occupancy rate was very high at the end of the year due to Hurricanes Katrina and Rita.
Through December 7th, the 4-week average of the occupancy rate is slightly higher than the same period last year and is tracking at pre-recession levels.
This has been a solid year for the hotel industry and will be the best year for the hotel industry since 2007 (right before the recession).
Data Source: Smith Travel Research, Courtesy of HotelNewsNow.com