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Thursday, April 14, 2011

Hotels: Occupancy Rate improves in Latest Survey

by Calculated Risk on 4/14/2011 05:03:00 PM

Here is the weekly update on hotels from HotelNewsNow.com: Upper-upscale segment tops weekly increases

Overall, the U.S. hotel industry’s occupancy was up 4.8% to 62.0, ADR increased 4.7% to US$101.22, and RevPAR finished the week up 9.8% to US$62.80.
Note: ADR: Average Daily Rate, RevPAR: Revenue per Available Room.

Hotel Occupancy RateClick on graph for larger image in graph gallery.

This graph shows the seasonal pattern for the hotel occupancy rate.

The occupancy rate is well above the rate in 2009 and 2010, and fairly close to the rate in 2008.

RevPAR is still well below the peak levels prior to the recession. In 2008, RevPAR was $70.76 for the comparable week. It declined 28.1% in the same week in 2009 to $50.85 and is now at $62.80.

The same with ADR. For the same week, ADR peaked at $110.36 in 2008, and is just back over $100 at $101.22.

So even though the occupancy rate has improved, hotel income is still much lower now than prior to the recession.

Data Source: Smith Travel Research, Courtesy of HotelNewsNow.com