by Calculated Risk on 9/10/2010 03:08:00 PM
Friday, September 10, 2010
Hotel Occupancy Rate: Just above 2008 levels
Hotel occupancy is one of several industry specific indicators I follow ...
From HotelNewsNow.com: STR: US hotel results week ending 4 Sept. 2010
In year-over-year comparisons, occupancy increased 7.5 percent to 57.4 percent, average daily rate was up 2.1 percent to US$94.37, and revenue per available room rose 9.7 percent to US$54.16.The following graph shows the four week moving average for the occupancy rate by week for 2008, 2009 and 2010 (and a median for 2000 through 2007).
This was the 13th consecutive week the U.S. reported overall ADR increases. Before this trend emerged, ADR in decreased 74 of the past 76 weeks.
![Hotel Occupancy Rate](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-CuMjeLzT4WBwSXKEP4GbcFEKq5moEWv_w5ZC4LyeJswUkUOwaT7_8ryoSjwS7D-ZmqMV0W4-Q4RUhV068Dm3loiqpN9k8C8Ujbi9R7hG__tRdxWKMlU3WO0w8ABk8CczzhUX/s320/HotelOccupancySept9.jpg)
Notes: the scale doesn't start at zero to better show the change. The graph shows the 4-week average, not the weekly occupancy rate.
On a 4-week basis, occupancy is up 8.1% compared to last year (the worst year since the Great Depression) and 3.5% below the median for 2000 through 2007.
The occupancy rate is just above the levels of 2008 - but 2008 was a tough year for the hotel industry!
Data Source: Smith Travel Research, Courtesy of HotelNewsNow.com