by Calculated Risk on 4/22/2010 01:15:00 PM
Thursday, April 22, 2010
Hotel Occupancy increases 5.5% compared to same week in 2009
From HotelNewsNow.com: STR: Upper-upscale tops weekly numbers
Overall the U.S. industry’s occupancy increased 5.5 percent to 60.4 percent, ADR was up 1.4 percent to US$98.67, and RevPAR was up 7.0 percent to US$59.62.The following graph shows the occupancy rate for 2009 (the worst year since the Depression for hotel occupancy), 2010 and the median for 2000 through 2007.
![Hotel Occupancy Rate](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUS8veo4uCWlnpLUyYxv3QSw8uqqyNPp79yOPEnQIJIPhBwuTZz9qUHT9uXJuEGgDuyDFogka3KjElvOWZWdA36uVpqMRfVfB2PkybuHPgKy18h-M7tpyU2UqBpUhHhI7in-iO/s320/HotelOccupancyApril22.jpg)
Notes: the scale doesn't start at zero, and holidays don't always line up.
The graph shows the distinct seasonal pattern for the occupancy rate; higher in the summer because of leisure/vacation travel, and lower on certain holidays.
The occupancy rate in 2010 has been ahead of 2009 for 8 of the last 9 weeks, and Average Daily Rate (ADR) is also up slightly. This is a little bit of good news for hotels, although the occupancy rate is still well below the normal level.
Data Source: Smith Travel Research, Courtesy of HotelNewsNow.com