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Thursday, April 01, 2010

Hotel Occupancy Increases for 6th Straight Week

by Calculated Risk on 4/01/2010 02:25:00 PM

From STR: Boston leads weekly numbers

Overall, the U.S. industry’s occupancy ended the week with a 5.9-percent increase to 59.9 percent, average daily rate dropped 1.6 percent to US$98.29, and RevPAR was up 4.2 percent to US$58.89.
The following graph shows the occupancy rate by week since 2000, and the rolling 52 week average occupancy rate.

Hotel Occupancy Rate Click on graph for larger image in new window.

Note: the scale doesn't start at zero to better show the change.

The graph shows the distinct seasonal pattern for the occupancy rate; higher in the summer because of leisure/vacation travel, and lower on certain holidays.

The average occupancy rate for this week is close to 65% (during the 2004 to 2007 period), so the current 59.9% is still well below normal.

The lower than normal occupancy rate is still pushing down room rates (on a YoY basis) although revenue per available room (RevPAR) increased for the fourth straight week.

Data Source: Smith Travel Research, Courtesy of