Thursday, April 15, 2010

Hotel Occupancy increases during Easter Week

by Bill McBride on 4/15/2010 12:06:00 PM

From STR: Upscale segment tops occ. increases

Overall the industry’s occupancy increased 12.6 percent to 59.2 percent; ADR ended the week virtually flat with a 0.4-percent decrease to US$96.31; and RevPAR was up 12.1 percent to US$57.00.

“We saw strong RevPAR growth this week because of a favorable Easter comparison,” said Chad Church, industry research manager at STR.
The following graph shows the occupancy rate by week and the 52 week rolling average since 2000.

Hotel Occupancy Rate Click on graph for larger image in new window.

Notes: the scale doesn't start at zero to better show the change.

The graph shows the distinct seasonal pattern for the occupancy rate; higher in the summer because of leisure/vacation travel, and lower on certain holidays.

The occupancy rate was boosted by the Easter holiday, and even still the occupancy rate was below the average for this week of around 63% (usually without Easter). The 52 week average is moving up - and that is a good sign for hotels.

Data Source: Smith Travel Research, Courtesy of