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Thursday, September 03, 2009

Hotel RevPAR off 22 Percent

by Calculated Risk on 9/03/2009 12:36:00 PM

Note: Last year Labor Day was a week earlier (Sept 1st in 2008, Sept 7th this year) and the Democratic National Convention was held August 25th to the 28th, both make the year-over-year comparison more difficult this week.

From HotelNewsNow.com: Labor Day, Democratic National Convention hampers US weekly numbers

Overall, the U.S. industry’s occupancy fell 12.4 percent in year-over-year comparisons to end the week at 54.4 percent. Average daily rate dropped 11.0 percent to finish the week at US$94.01. Revenue per available room for the week decreased 22.0 percent to finish at US$51.10.
Hotel Occupancy Rate Click on graph for larger image in new window.

This graph shows the YoY change in the occupancy rate (3 week trailing average).

The three week average is off 8.9% from the same period in 2008.

The average daily rate is down 11%, and RevPAR is off 22% from the same week last year.

Earlier this year business travel was off much more than leisure travel. So it was expected that the summer months would not be as weak as earlier in the year. September - after Labor Day (Sept 7th) - will be the real test for business travel, and for the hotel industry.

Data Source: Smith Travel Research, Courtesy of HotelNewsNow.com