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Monday, May 11, 2009

Vacant Retail Space: Advertising Bonanza!

by Calculated Risk on 5/11/2009 11:31:00 PM

From the NY Times: As Storefronts Become Vacant, Ads Arrive

Almost every category of advertising is declining precipitously in this economy, but there is one that is thriving. ...

Taking advantage of all the abandoned retail spaces in urban areas, marketers are leasing them at cut-rate prices and filling them with their ads.
...
“In the last year and a half, it’s been much easier to acquire locations,” said [Ray Lee, the managing director of ... a company that creates storefront advertisements].
Yeah ... "much easier to acquire locations". I bet!