Friday, March 20, 2009

Hotel Occupancy Rate Off Sharply

by Calculated Risk on 3/20/2009 09:03:00 AM

From HotelNewsNow.com: STR reports U.S. hotel data for week ending 14 March

The U.S. hotel industry posted declines in three key performance measurements during the week of 8-14 March 2009, according to data from STR..

In year-over-year measurements, the industry’s occupancy fell 15.7 percent to end the week at 55.2 percent. Average daily rate dropped 11.2 percent to finish the week at US$99.60. Revenue per available room for the week decreased 25.1 percent to finish at US$55.02.
Hotel Occupancy Rate Click on graph for larger image in new window.

This graph shows the YoY change in the occupancy rate (3 week centered average).

The three week average is off 14.4% from the same period in 2008.

Note that the average daily rate dropped significantly too, so RevPAR (Revenue per available room) is off 25.1% from last year.

Data Source: Smith Travel Research, Courtesy of HotelNewsNow.com