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Thursday, December 04, 2008

Cyber Monday Results

by Calculated Risk on 12/04/2008 12:17:00 AM

From Comscore: E-Commerce Spending Jumps 15 Percent on Cyber Monday to $846 Million, the Second Heaviest Online Spending Day on Record

For the holiday season-to-date, $12.03 billion has been spent online, marking a 2 percent decline versus the corresponding days last year. However, Cyber Monday saw $846 million in online spending, up 15 percent. The four-day period from Black Friday through Cyber Monday saw e-commerce spending jump 13 percent as both weekend days and Monday all achieved double-digit gains.
Cyber Monday Click on graph for larger image in new window.

This graph from Comscore shows the weekly sales for compared to the last 5 years. Of course Thanksgiving was late this year, and that probably boosted "Cyber Monday". The most important weeks are coming up ...

For some very interesting analysis, Brian suggests these two posts from Rimm Kaufmann. Online Retail Stats: CyberMonday 2008 vs. 2007 and Online Retail Sales Stats: Consumers Buying But Spending Less

This suggests sales are basically flat, but volumes are up suggesting some serious discounting. Also note:
Impressions grew faster than clicks, indicating the engines earned lower effective CPM rates on their inventory.
Not the best of news for Google.