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Friday, April 26, 2024

Las Vegas March 2024: Visitor Traffic Up 0.4% YoY; Convention Traffic Down 37%

by Calculated Risk on 4/26/2024 03:53:00 PM

From the Las Vegas Visitor Authority: March 2024 Las Vegas Visitor Statistics

Benefitting from a mix of headliners and events from NASCAR to Madonna to several college basketball tournaments, Las Vegas visitation neared 3.7M in March 2024, up +0.4% YoY and nearly matching Mar 2019.

With a tough comparison to record‐breaking convention attendance last March when the destination hosted the triennial CONEXPO‐CON/AGG tradeshow (142,000), convention attendance this March saw a ‐37.2% YoY decrease.

Overall hotel occupancy reached 85.3% for the month (‐3.0 pts YoY). After breaking the record for both ADR and RevPAR last March, ADR and RevPAR saw a decrease of ‐16.4% and ‐19.2% respectively.
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Las Vegas Visitor Traffic Click on graph for larger image.

The first graph shows visitor traffic for 2019 (Black), 2020 (dark blue), 2021 (light blue), 2022 (light orange), 2023 (dark orange) and 2024 (red).

Visitor traffic was up 0.4% compared to last March.  Visitor traffic was down 0.7% compared to the same month in 2019.

The second graph shows convention traffic.

Las Vegas Convention Traffic
Convention traffic was down 37.2% compared to March 2023, and down 12.3% compared to March 2019.  

Note: There was almost no convention traffic from April 2020 through May 2021.