Thursday, March 12, 2015

Hotels: Solid Start for 2015

by Bill McBride on 3/12/2015 04:35:00 PM

From HotelNewsNow.com: STR: US hotel results for week ending 7 March

The U.S. hotel industry recorded positive results in the three key performance measurements during the week of 1-7 March 2015, according to data from STR, Inc.

In year-over-year measurements, the industry’s occupancy rose 0.5 percent to 64.5 percent. Average daily rate increased 2.0 percent to finish the week at US$116.74. Revenue per available room for the week was up 2.5 percent to finish at US$75.27.
emphasis added
Note: ADR: Average Daily Rate, RevPAR: Revenue per Available Room.

The following graph shows the seasonal pattern for the hotel occupancy rate using the four week average.

Hotels are now in the Spring travel period and business travel will increase over the next couple of months.

Hotel Occupancy Rate Click on graph for larger image.

The red line is for 2015, dashed orange is 2014, blue is the median, and black is for 2009 - the worst year since the Great Depression for hotels.  Purple is for 2000.

The 4-week average of the occupancy rate is solidly above the median for 2000-2007, and solidly above 2014.

So far 2015 is at about the same level as 2000 (best year for hotels) - and 2015 will probably be the best year ever for hotels.

Data Source: Smith Travel Research, Courtesy of HotelNewsNow.com