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Sunday, June 12, 2011

Hotels: Occupancy Rate increases 2.5 percent compared to same week in 2010

by Calculated Risk on 6/12/2011 09:30:00 AM

Here is the weekly update on hotels from HotelNewsNow.com: STR: US results for week ending 4 June

In year-over-year comparisons, occupancy rose 2.5 percent to 58.5 percent, average daily rate increased 2.7 percent to US$96.63, and revenue per available room finished the week up 5.2 percent to US$56.55.
Note: ADR: Average Daily Rate, RevPAR: Revenue per Available Room.

Hotel Occupancy RateClick on graph for larger image in graph gallery.

This graph shows the seasonal pattern for the hotel occupancy rate using a four week average for the occupancy rate.

The summer leisure travel season is now starting, and the occupancy rate will increase over the next few of months. The question is: Will the occupancy rate be closer to normal (blue), or to 2010 (dashed purple)?

Note: ADR and RevPAR are still well below the pre-recession levels. ADR is about 7% below the level of the same week in 2008.

Data Source: Smith Travel Research, Courtesy of HotelNewsNow.com

Earlier:
Summary for Week Ending June 10th
Schedule for Week of June 12th
Updated List: Ranking Economic Data