by Bill McBride on 4/29/2010 12:08:00 PM
Thursday, April 29, 2010
From HotelNewsNow.com: STR: Occupancy buoys chain scales' weekly results
Overall, the industry’s occupancy increased 2.4 percent to 60.7 percent, average daily rate dropped 2.4 percent to US$98.16, and RevPAR ended virtually flat with a 0.1-percent decrease to US$59.55.The following graph shows the occupancy rate by week and the 52 week rolling average since 2000.
Click on graph for larger image in new window.
Notes: the scale doesn't start at zero to better show the change.
The graph shows the distinct seasonal pattern for the occupancy rate; higher in the summer because of leisure/vacation travel, and lower on certain holidays.
The occupancy rate is running slightly above 2009 - the worst year since the Depression - but still well below the normal level of close to 65% for this week.
Data Source: Smith Travel Research, Courtesy of HotelNewsNow.com
Posted by Bill McBride on 4/29/2010 12:08:00 PM