With a strong convention segment and events including Wrestlemania, counterbalanced by consumer uncertainty with evolving federal policies, visitation saw a net YoY decrease of ‐5.1% as the destination hosted approximately 3.3 million visitors in April.
Convention attendance approached 574k attendees for the month, up 13.9% YoY, benefitting from the in‐rotation of shows that were held elsewhere last year including International Sign Expo (21k attendees), American Urological Association (15k attendees) and The Carwash Show (10k attendees).
Occupancy reached 84.5%, down ‐1.0 pt with Weekend occupancy of 93.8% (up +0.4 pts) and Midweek occupancy of 81.2% (down ‐1.4 pts). ADR for the month reached $190 (+4.4% YoY) with RevPAR of $161 (+3.2% YoY).
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Click on graph for larger image. The first graph shows visitor traffic for 2019 (Black), 2020 (dark blue), 2021 (light blue), 2022 (light orange), 2023 (orange), 2024 (dark orange) and 2025 (red).
Visitor traffic was down 5.1% compared to last April. Visitor traffic was down 5.8% compared to April 2019.
Year-to-date (YTD) visitor traffic is down 5.8% compared to the same period in 2019.
Convention traffic was up 13.9% compared to April 2024, and up 8.3% compared to April 2019.
The second graph shows convention traffic.
YTD convention traffic is down 6.4% compared to 2019.