With a slightly less‐packed event calendar and as‐yet unclear impacts of evolving federal policies rippling thru international and domestic markets, visitation saw a ‐7.8% YoY decline as the destination hosted approximately 3.39 million visitors in March.
Rotation cycles helped convention attendance in March as the destination hosted roughly 534k attendees for the month, up 10.2% YoY, reflecting in part the calendar impact of the in‐rotation of the Healthcare Information & Management Systems Society conference (48k attendees) which was held elsewhere last year.
Occupancy reached 82.9%, down ‐2.4 pts with Weekend occupancy of 90.8% (down ‐1.0 pts) and Midweek occupancy of 79.7% (down ‐2.5 pts). ADR for the month reached $184 (+3.1% YoY) with RevPAR of $152 (+0.2% YoY).
emphasis added
Click on graph for larger image. The first graph shows visitor traffic for 2019 (Black), 2020 (dark blue), 2021 (light blue), 2022 (light orange), 2023 (orange), 2024 (dark orange) and 2025 (red).
Visitor traffic was down 7.8% compared to last March. Visitor traffic was down 8.4% compared to March 2019.
Year-to-date (YTD) visitor traffic is down 10.4% compared to the same period in 2019.
Convention traffic was up 10.2% compared to March 2024, and down 17.8% compared to March 2019.
The second graph shows convention traffic.
YTD convention traffic is down 5.8% compared to 2019.