The U.S. hotel industry reported positive year-over-year results in the three key performance metrics during the week of 10-16 December 2017, according to data from STR.The following graph shows the seasonal pattern for the hotel occupancy rate using the four week average.
In comparison with the week of 11-17 December 2016, the industry recorded the following:
• Occupancy: +4.5% to 56.4%
• Average daily rate (ADR): +3.5% to US$115.67
• Revenue per available room (RevPAR): +8.1% to US$65.24
emphasis added
This is seasonally the weakest time of the year for hotel occupancy.
With the year almost over, the annual occupancy rate is ahead of the previous record year in 2015. The strong finish to the year was due to the impact of the hurricanes.
Data Source: STR, Courtesy of HotelNewsNow.com