From HotelNewsNow.com: STR reports U.S. hotel performance for week ending 27 June 2009
In year-over-year measurements, the industry’s occupancy fell 6.0 percent to end the week at 57.7 percent. Average daily rate dropped 7.4 percent to finish the week at US$95.16. Revenue per available room for the week decreased 13.0 percent to finish at US$54.94.
Click on graph for larger image in new window.This graph shows the YoY change in the occupancy rate (3 week trailing average).
The three week average is off 8.8% from the same period in 2008.
The average daily rate is down 7.4%, and RevPAR is off 13.0% from the same week last year.
Note: the occupancy rate will rebound in the next report - this is the normal pattern. The hotel occupancy rate is usually the highest during the peak vacation months of June, July and August and declines on weeks with holiday weekends.