Sunday, February 28, 2016

Hotel Occupancy in 2016: Tracking Record Year

by Bill McBride on 2/28/2016 11:19:00 AM

Here is an update on hotel occupancy from STR: US results for week ending 20 February

The U.S. hotel industry reported positive results in the three key performance metrics during the week of 14-20 February 2016, according to data from STR, Inc.

In year-over-year measurements, the industry’s occupancy increased 0.6% to 64.3%. Average daily rate for the week was up 2.1% to US$120.04. Revenue per available room rose 2.7% to US$77.17.
emphasis added
The following graph shows the seasonal pattern for the hotel occupancy rate using the four week average.  The occupancy rate should continue to increase into the Spring, and then increased further during the Summer travel period.

Hotel Occupancy RateThe red line is for 2016, dashed orange is 2015, blue is the median, and black is for 2009 - the worst year since the Great Depression for hotels.

2015 was the best year on record for hotels.

So far 2016 is tracking 2015. A solid start to the year.

Data Source: Smith Travel Research, Courtesy of