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Monday, October 27, 2014

Vehicle Sales Forecasts: Over 16 Million SAAR again in October

by Calculated Risk on 10/27/2014 03:35:00 PM

The automakers will report October vehicle sales on Monday, Nov 3rd. Sales in September were at 16.34 million on a seasonally adjusted annual rate basis (SAAR), and it appears sales in October will be solidly above 16 million SAAR again.

Note:  There were the 27 selling days in October this year compared to 27 (same) last year.

Here are a few forecasts:

From WardsAuto: Forecast: October Sales Steady Before End-of-Year Spike

A WardsAuto forecast calls for U.S. automakers to maintain solid year-over year gains in October, delivering 1.28 million light vehicles over 27 selling days. The resulting daily sales rate of 47,356 units represents a 6.5% improvement over same-month year-ago (also 27 days) and an 8.2% month-to-month drop from September (24 days), in line with seasonal expectations. The forecast equates to a 16.4 million-unit SAAR, a tick above the 16.3 million year-to-date SAAR through September.
From J.D. Power: New-Vehicle Retail Sales On Pace for 1.1 Million, the Strongest October since 2004; Record-Breaking Consumer Spending for the Month
New-vehicle retail sales in October 2014 are projected to come in at 1.1 million units, a 6 percent increase, compared with October 2013. The retail seasonally adjusted annualized rate (SAAR) in October is expected to be 13.6 million units, 0.7 million units stronger than October 2013.
...
“The industry continues to demonstrate strong sales growth and robust transaction prices, resulting in another record-breaking month for industry consumer spending,” said John Humphrey, senior vice president of the global automotive practice at J.D. Power. [Total forecast 16.3 million SAAR]
From Kelley Blue Book: New-Vehicle Sales To Jump 5.4 Percent In October, According To Kelley Blue Book
New-vehicle sales are expected to increase 5.4 percent year-over-year to a total of 1.27 million units ... The seasonally adjusted annual rate (SAAR) for October 2014 is estimated to be 16.3 million, up from 15.3 million in October 2013 and even with 16.3 million in September 2014.
From TrueCar: TrueCar Forecasts Strong Sales in October; Up 5.9% Compared to Last Year
Seasonally Adjusted Annualized Rate ("SAAR") for October of 16.3 million new vehicle sales.

"Industry-wide, we're looking at the strongest October since 2004, with incentive spending at healthy levels, and on-track to finish the year at 16.4 million units." [said John Krafcik, president of TrueCar].
Another solid month for auto sales, and this should be the best year since 2006.