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Friday, June 17, 2011

Hotels: Occupancy Rate increased 3.0 percent compared to same week in 2010

by Calculated Risk on 6/17/2011 01:20:00 PM

Here is the weekly update on hotels from HotelNewsNow.com: STR: US results for week ending 11 June

In year-over-year comparisons for the week, occupancy rose 3.0 percent to 67.7 percent, average daily rate increased 3.5 percent to US$102.09, and revenue per available room finished the week up 6.6 percent to US$69.09.
Note: ADR: Average Daily Rate, RevPAR: Revenue per Available Room.

The following graph shows the seasonal pattern for the hotel occupancy rate using a four week average for the occupancy rate.

Hotel Occupancy RateClick on graph for larger image in graph gallery.

The summer leisure travel season is now starting, and the occupancy rate will increase over the next few of months. Right now the occupancy rate is tracking closer to 2008 than to 2010 - and well above 2009.

Even though the occupancy rate has mostly recovered back to 2008 levels, ADR and RevPAR are still below the pre-recession levels. ADR is about 3.4% below the level of the same week in 2008 and RevPAR is about 4.6% below.

ADR is up 6.6% from 2009 (same week) and RevPAR is up 17.2% (a combination of higher ADR and much higher occupancy rate - 2009 was the worst year for hotels since the Great Depression).

Data Source: Smith Travel Research, Courtesy of HotelNewsNow.com