by Bill McBride on 1/25/2013 03:43:00 PM
Friday, January 25, 2013
From HotelNewsNow.com: STR: US results for week ending 19 January
In year-over-year comparisons, occupancy was up 6.1 percent to 54.5 percent, average daily rate rose 5.6 percent to US$105.73 and revenue per available room increased 12.1 percent to US$57.57.The 4-week average of the occupancy rate is back to normal levels.
Note: ADR: Average Daily Rate, RevPAR: Revenue per Available Room.
The following graph shows the seasonal pattern for the hotel occupancy rate using the four week average.
Click on graph for larger image.
The red line is for 2013, yellow is for 2012, blue is "normal" and black is for 2009 - the worst year since the Great Depression for hotels.
The occupancy rate will continue to increase over the next few months as business travel picks up in the Spring. This is a key period for the hotel industry and the occupancy rate was still weak early in 2012 (the Summer and Fall occupancy rate was close to normal in 2012).
Data Source: Smith Travel Research, Courtesy of HotelNewsNow.com
Posted by Bill McBride on 1/25/2013 03:43:00 PM