by Calculated Risk on 7/09/2010 11:22:00 AM

From HotelNewsNow.com: STR: US results for week ending 3 July 2010

In year-over-year measurements, the industry’s occupancy increased 10.0 percent to 63.4 percent. Average daily rate rose 1.3 percent to US$96.65. Revenue per available room jumped 11.5 percent to US$61.32.

The following graph shows the four week moving average for the occupancy rate by week for 2008, 2009 and 2010 (and a median for 2000 through 2007).

Click on graph for larger image in new window.

Notes: the scale doesn't start at zero to better show the change.

On a 4-week basis, occupancy is up 7.5% compared to last year (the worst year since the Great Depression) and 4.1% below the median for 2000 through 2007.

This as close to "normal" as the occupancy rate has been all year.

Data Source: Smith Travel Research, Courtesy of HotelNewsNow.com